ACT UP - DEMI

Rage rage against the dying of the light

The miniature version of our best selling matchstick, available in sterling silver or 14k gold, on 16 or 20" 1mm cable chain

Half the size, all the vibes:

Demi — meaning “half” — takes our signature designs and refines them into miniature marvels: the same thoughtful lines, hand-finished details, and wearable geometry you love, scaled down for a lighter, more playful presence. Each smaller piece is still forged from the same responsibly sourced metals and finished by hand, but the craftsmanship is unchanged. Designed to layer, stack, and travel with you, each piece feels like a familiar discovery

We created Demi as a thoughtful response to the world we’re all navigating—rising metal costs, shifting tariffs, and rapid technological change—without making it heavy. By reimagining best sellers in smaller proportions, we deliver our hallmark quality at friendlier price points. Priced to invite collecting, Demi makes it easy to build layered looks without compromising on quality, so you can keep curating the pieces you cherish

Further notes on the design:

This version of the matchstick takes its name from one of Mark’s favorite revolutionary groups, ACT UP; founded in 1987 during the AIDS epidemic, ACT UP (AIDS Coalition to Unleash Power) were known for their aggressive and penetrating displays of protest

Commissioned by I Heart and Proctor and Gamble as the artist gift for their Can't Cancel Prideconcert event, the matchstick is meant to represent how change begins with a single strike, with the torch of revolution passed between generations; from Elton John to Brandi Carlile, from Melissa Etheridge to Adam Lambert, from Ricky Martin to Kim Petras, there is a light that never goes out

Can't Cancel Pride was born of the pandemic as a way to ensure the celebration and urgency of pride continued during uncertain and isolated times - the pandemic canceled many things, but not the gays; it was such a success, it is now in its 4th year and has raised over $17 million dollars for LGBTQ+ charities

Made in NYC, using Italian sterling silver and other ethically sourced materials, always

Learn more about our practices and values here